Documentary About the Death and Rebirth of of Polaroid Pictures
In February 2008, Polaroid announced that it was ceasing production of instant film. ‘TIME ZERO’ is a documentary that tells the story of the last year of Polaroid film in three acts.
Act I introduces the magic of Polaroid through the perspective of Polaroid artists and former employees of the corporation.
Act II begins with the discontinuation of instant film and covers the grass-roots movement to keep it alive.
Act III centers on ‘The Impossible Project’ and follows their against-the-odds effort to reinvent instant film.
The film was created by Polaroid enthusiast Grant Hamilton, and it premiered on April 28 at the Independent Film Festival in Somerville, MA — three miles away from Polaroid’s former headquarters.
Read more about Polaroid below.
Reblogged from Art Happenings